2022 digital marketing trends see small businesses capitalizing on social media
WASHINGTON, March 2, 2022 /PRNewswire/ — Top Design Firms, a leading resource for buyers looking to find the right service providers, has conducted extensive research and found that the main purpose of small business digital marketing builds brand awareness (19%) or generates more website traffic (19%).
The study also found that nearly half (49%) of small businesses are advancing their social media marketing efforts as post-COVID trends recognize an increase in daily social media usage.
Top Design Firms conducts a survey of over 1,000 small business owners and managers to gain insight into trends in the digital marketing space. The report assesses how small businesses approach the changing online marketing landscape, their goals, and their perceptions of which platforms or tools are worth using.
2022 Digital Marketing Trends for Small Business
Take a look at the latest findings from our team:
- Building brand awareness (19%) and increasing website traffic (19%) are the two most important marketing goals for small businesses, followed by revenue generation (17%) and customer conversion. prospects into customers (15%).
- 80% of companies have an internal marketing team.
- Only 11% of companies that do more $50 million work with an external marketing agency and are more likely (30%) to have an internal marketing team.
- Almost half (49%) of all respondents plan to invest more in social media in 2022.
Sarah Chernthe marketing director of virtual officea virtual assistant company, commented on the impact of using social media on businesses seeking to connect with the public.
“It’s nothing new to us that numerous studies found that social media users were more active and spent more time browsing when the pandemic started,” Chern says.
She expands on this to discuss the benefits of social media in marketing, “When you post about your brand on social media, you expose your brand to a wide variety of audiences.”
Dive deeper into the study results and see what else small businesses are focusing on. View the full report here.
About the best design companies
Best design companies is a directory of design, marketing and development companies around the world. Launched in 2003, Top Design Firms was recently acquired by Clutch, the leading ratings and reviews platform for IT, marketing and business service providers.
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