Dragons’ Den cast invested £100,000 after heartfelt speech | Personal finance | Finance
“As a female entrepreneur, you constantly doubt yourself. I run a family, two kids, and a growing business, and the business has become my third child.” Having found tremendous solace in exercise, Sharon set out to create excellent quality leggings that were body positive and would support a woman’s shape, regardless of size.
Peachylean was born in 2018, leading Ms Keegan to enter Dragons’ Den, a show where people can pitch their business ideas to five multi-millionaires.
Ms Keegan, founder and managing director of athleisure brand Peachylean, has secured a £100,000 (€115,137) investment for her business in 2020.
Three Dragons, Touker Suleyman, Sarah Davies and Tej Lalvani, offered him the money in exchange for a collective 30% stake in Peachylean.
In an exclusive interview with Express.co.uk, the entrepreneur said:
“I have been inspired by the judges for most of my life and for them to validate the idea of Peachylean, the actual quality of the product, the mission, the vision and the strategy – it meant a lot to me.”
“I was in the interview for an hour and a half and all that people saw on TV was a few minutes, but I walked out of there with immense pride because all the hard work we had done at the two-year course was revalidated by established business people,” she added.
“I felt immense pride coming out of Dragons’ Den.”
Peachylean, which previously secured €250,000 (around £208,000) from Enterprise Ireland, offers supportive clothing for all sizes.
It includes cups, flattering leggings and bralettes ranging from XS to 4XL.
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In the end, Peachylean did not use the investment money obtained in the Den.
“We didn’t need the money because the business we started on Dragons’ Den in September 2020 had become a completely different business in terms of revenue and growth when it came to the deal itself.”
Touker Suleyman, Sarah Davies and Tej Lalvani instead acted as mentors. “They helped me by facilitating introductions with retailers and they were very good at that,” she said.
However, Ms Keegan is now encouraging young entrepreneurs to take up the opportunities at the show.
“You spend a good eight months working on the pitch and strategy and then when you walk in it leads to great visibility and fantastic advice and feedback. For us at Peachylean it was really life changing . We went from a six figure to seven figure in one year after appearing on the show.”
Ms Keegan previously worked in management for over 20 years before founding her company and was previously behind the launch of Pieminster in the Irish market.
Ms. Keegan also participated in the DCU Female Highfliers Entrepreneurship Accelerator, winning her Pitch of the Year award.
Peachylean won the New Emerging Business award from the Small Firms Association in 2019.