FirstBank and Acrisure Arena Announce Presentation Partnership

FirstBank is now the official bank of the Coachella Valley Firebirds and Acrisure Arena.

Acrisure Arena, the Coachella Valley Firebirdsand FirstBank jointly announced a multi-year relationship that names FirstBank as the Firebirds’ Official Banking Partner.

The Firebirds will be the 32nd team in the American Hockley League and will make their highly anticipated debut in the fall of 2022. The team is affiliated with the NHL’s Seattle Kraken.

Visit our Firebirds page for more team stories

The Firebirds will play their home games at Acrisure Arena in Thousand Palms, a world-class venue designed specifically for the Coachella Valley.

“We believe in doing what’s right for our community, and a big part of that is supporting organizations and initiatives that drive economic growth, create jobs, and continue to make the Coachella Valley a better place. vibrant place to live, work and play,” said Jake Wuest, President of FirstBank’s Palm Desert Market. “We are confident this is what Acrisure Arena and the Coachella Valley Firebirds will ultimately do for the greater Palm Springs area as one of the most anticipated indoor event venues and AHL hockey teams. from southern California. To say we are thrilled to be an official banking partner and to witness the start of something great would be an understatement.

As the Official Presenting Partner of Acrisure Arena, FirstBank, one of the nation’s largest private banks focused on “banking for good”, will receive branded integrations across the arena for all events, placement from the on-ice logo, LED ring display on the arena floor, as well as pre-game experiences such as player appearances, meet-and-greets and more.

Visit our Acrisure Arena page for more arena stories

“FirstBank is one of the most respected banks in the Southwest and has long been a staple in the Coachella Valley. We are thrilled to welcome them as one of Acrisure Arena’s presenting partners and to officially join these two great institutions together,” said Steve Fraser, President of Acrisure Arena and the Coachella Valley Firebirds. FirstBank will own the Acrisure’s primary custodial relationship and operating accounts. Arena and the Coachella Valley Firebirds. The banking relationship will include all cash management and business banking services for the arena, AHL hockey team, and advanced ticketing deposits for events. FirstBank operates more than 100 locations in the Southwest, including four locations in the Coachella Valley.

FirstBank began providing banking services in 1963. It became a leader in the digital banking industry and became one of the largest private banks in the United States. There are 100 FirstBank branches in the United States, including four in the Coachella Valley alone (3 in Palm Desert and 1 in Indio).

The agreements were negotiated collaboratively between FirstBank and Oak View Group, the exclusive media rights holder of Acrisure Arena.

Stay with News Channel 3 for continued updates on Acrisure Arena and the Coachella Valley Firebirds.

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