For $ 150 per month, this fitness app gives you on-demand access to a personal trainer, who will get you in shape day and night


  • Future, which costs $ 150 per month, is one of the most expensive apps in the Apple Store.
  • Those who register have unlimited access to a personal trainer who organizes weekly routines.

Most people find it difficult to find the time to exercise during the busy work week. And although hybrid or remote work allows for more home workouts, some people still lack motivation.

According to a 2021 report, about 39.4% of Americans never train in a given week. The least active states are Mississippi and Tennessee, while the most active are Minnesota and California.

Future, a aptitude and the personal coaching app, wants to change that.

Dubbed one of the most expensive apps in the Apple Store, costing $ 150 per month, the app assigns people a trainer who organizes personalized training plans and sends messages throughout the day to make sure they comply.

According to its CEO and co-founder Rishi Mandal, all trainers are highly certified. About 80% of them have already trained professional athletes or Olympians. Accessing these types of trainers will typically cost you between $ 100 and $ 200 per session, Mandal told Insider.

The inspiration to create a platform focused on personal training was founded on the premise that “the best performing people in health, for example professional athletes or celebrities, have built support systems”, Mandal said.

Maybe there’s a personal trainer who helps them move more and a chef who stocks their fridge with 12 meals a week, but also puts cognitive overload on them so they don’t have to. plan and follow up, ”he added.

So Mandal left with co-founder Justin Santamaria, a 10-year Apple veteran who has worked on iMessage and FaceTime, to make personal trainers more accessible.

Future CEO and co-founder Rishi Mandal.


“The central problem for people is that we are left on our own to try to manage our day-to-day health,” Mandal said. But the conception of Future is to take a coach and really put him in your life every day, he added. “It’s the radical opposite of being alone.”

So how does the app work?

When you register, you’ll answer a few questions about your fitness goals. The app then puts you in touch with an expert trainer who will send you a daily text message after an introductory call. They’ll often be the first person you hear from each day to check you in, analyze the workouts you’ve done, and sometimes just see how you’re doing.

Each new Future member also receives a loaned Apple Watch. “Even if your trainer is 1,000 miles away, they can see every rep or set of exercises so they can serve you well, hold you accountable, and analyze what you’re doing,” Mandal said.

The application sets up a personalized and weekly training plan organized by your trainer. The routines are also accompanied by video instructions for each exercise. Audio cues that guide you through your workouts as your trainer intervenes with personalized pointers and motivation via pre-recorded clips are also available to members.

What stands out from Future is how personalized the app is. “There is a real person who says ‘how was your race yesterday?’ or ‘I noticed you stopped halfway through your deadlifts earlier, talk to me,’ ”Mandal said.

When you text your coach, their average response time is less than 30 minutes.

Mandal said that in some cases people have reversed their obesity or diabetes as a result of using the app. “I think of a guy who lost 80 pounds and went from obesity and prediabetes to none of those things and now his quality of life has improved dramatically,” he said.

Gyms and workout classes are reopening as the pandemic recedes, but Mandal said this has had no effect on the app’s success. “People strive to be active in a certain way and coaches keep them there,” he said.

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