Indonesian Jago raises $2.2 million to expand its mobile cafe business

The Jakarta-based startup plans to lead Indonesia’s on-the-go coffee retail industry, using new funding to improve its technology platform and expand its mobile coffee cart business

Jago currently offers consumers pickup and delivery services through a mobile app | Photo credit: Jago

Indonesian startup Jago has announced the completion of a $2.2 million pre-Series A funding round that will help the company expand its fleet of mobile cafes to 200.

Launched in June 2020, Jago operates electric coffee carts in Jakarta, with its baristas serving local neighborhoods within 1-2 km of high-traffic spots in the Indonesian capital.

The company said demand for its convenience concept came primarily from residential and commercial districts, which tend to have fewer cafes but high coffee demand.

The funding round was led by BEENEXT, Jago’s former investor, alongside Intudo Ventures, CyberAgent Capital and Arkblu Capital.

Jago said the investment will also help strengthen its technology platform. The Jakarta-based mobile cafe company currently offers consumers pickup and delivery services through a mobile app, a format that is becoming increasingly popular in East Asian cafe culture.

“Our innovative business model, combining mobile cafes with our Jago app software, creates unparalleled access to coffee anytime, anywhere, without sacrificing quality, price or convenience. We are building new possibilities for sustainable and satisfying last mile retail outlet for Indonesian consumers to meet their daily coffee and refreshment needs,” said Yoshua Tanu, CEO of Jago.

Jago was founded by a group of Indonesian entrepreneurs with experience in both coffee and technology. Company CEO Yoshua Tanu is also a founder of Indonesian coffee chain Common Grounds, while CTO Christopher Oentojo spearheaded the launch of GoCar and other internal mapping initiatives as Vice President of Products at Gojek.

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