Insellerate Receives Growth Investment Led by Argentum

Investment to fuel continued product innovation and market expansion




NEWPORT BEACH, Calif., Feb. 10 2022 (GLOBE NEWSWIRE) — Insellerate, a leading provider of customer relationship management (CRM) and marketing automation solutions for the mortgage lenders and real estate industries, today announced a strategic investment led by Argentum with participation from First Analysis. The new capital will be used to expand product development, sales and marketing, and customer success initiatives and to meet growing demand for its enterprise customer experience platform.

As consumers have moved online to purchase mortgages, it has become essential for mortgage lenders and managers to develop a sustainable digital engagement strategy for their customers. Insellerate’s award-winning platform enables loan officers to engage more effectively, resulting in higher lead conversion rates, lower origination costs, and more loans closed. Insellerate is the first of any industry to offer a complete CRM, lead management and engagement platform in one dynamic mobile app. This allows access to critical loan information without having to use a computer or log into a loan origination system (LOS), which dramatically improves borrower retention and conversion rates.

“This investment will strengthen our ability to continue to offer cutting-edge technology and services that meet the growing needs of our ever-expanding customer base,” said Josh Friend, Founder and CEO of Insellerate. “Given Argentum’s track record of building successful SaaS B2B businesses, their experience in fintech, and their vast industry network, we couldn’t be more excited to partner with them to seize the great opportunity for us.”

Insellerate has experienced significant growth over the past two years. The number of monthly requests from borrowers has increased more than 10 times and the platform processes more than $5 billion in volume each month. Currently, Insellerate supports over 150 customers and 4,000 loan officers.

“We founded our company to partner with entrepreneurs like Josh, who has lived his customers’ problems and is focused on solving them. The team has proven they can build impressive technology and innovate quickly to take advantage of new opportunities and demand. We have been following the mortgage technology space for years and are thrilled to partner with Insellerate,” said Daniel Raynor, Managing Partner at Argentum, who will join the Board of Directors. of Insellerate in connection with the investment.

Michael Lipin, Vice President of Argentum, added, “Insellerate has built a platform that transforms the customer journey from transaction to relationship, generating customers for life and repeat business for its customers. As a rapidly growing provider of mission-critical software that is an essential tool for day-to-day operations, Insellerate represents a perfect fit for Argentum, and we look forward to working with their team in this next phase of growth.”


About Insellerate

Insellerate helps lenders close more loans through better borrower engagement. The mortgage industry’s most innovative marketing and sales engagement platform. We provide dynamic technology, strategy and content for every channel in your business to ensure engagement throughout the borrower journey. Insellerate integrates with the software that powers your business today and into the future. Insellerate is a highly scalable, configurable and modern platform that accelerates sales and generates recurring business. SOC 2 and SSAE 18 certified, Insellerate is designed to satisfy the most regulated businesses, including banks with mortgage subsidiaries. For more information, visit Or contact us at 855-973-1646

About Argentum

Argentum is a New York-based growth capital firm that helps scale seeded B2B software, technology, and business services companies. The company invests in companies seeking capital to accelerate their growth, finance acquisitions and/or generate cash for shareholders. Over its 30-year history, Argentum has invested in over 90 companies and supported over 200 follow-on acquisitions. To learn more, visit:

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Michael Hammond JD, CMT

NexLevel Advisors LLC

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