Mensa acquires majority stake in natural aromatherapy and personal care brand Florona
Mensa Brands has acquired a controlling interest in the natural aromatherapy and personal care brand Florona for an undisclosed amount.
Florona is a successful brand in the United States and Canada and offers more than 70 types of natural oils, including essential oils for diffusers as well as cold-pressed carrier oils, a joint statement said on Wednesday. Mensa Brands Founder and CEO Ananth Narayanan said, “The natural personal care market is growing exponentially across the world and together we are building a leading brand in the segment. expertise in brand creation, we can multiply the brand by 10 over the next 5 years, ”he added.
It plans to launch a line of aromatherapy bath products and natural skin and hair care solutions and expand its presence into new markets, he added.
Aayush Gupta, Founder of Florona, said: “I think now is the perfect time to build a world class personal care brand in India and with the Mensa team we are ready to achieve our goal. India is one of the largest exporters of essential oils, valued at around $ 250 million in 2021.
Mensa Brands is building a technology-driven brand house by investing and developing digital brands in various categories including fashion and apparel, home and garden, beauty and personal care.
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