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“Guinness is good for you,” said one of the world’s most famous breweries in a 1920s ad campaign that would no longer be legal in Ireland, but that you can still see in vintage bar posters.

Dublin-based Guinness, world famous for its black stout, plans to open a taproom in Chicago’s West Loop in 2023.

“As a native of Chicago, I already know that there are so many reasons to love Chicago – its people, its culture, its diverse and distinctive neighborhood network, and of course its food and beer scene. The city was a natural fit for bringing our first neighborhood hub to life, ”said Jay Sethi, Marketing Director, Diageo Beer Company, USA. “We’re building this bar for the people of Chicago, and like everything Guinness does, it’s not just about beer. We aim to celebrate Chicago and make a positive impact on the local community from the day we open our doors. “

The 15,000 square foot faucet room will be located at 375 N. Morgan St. in the trendy dining district. The renovations begin this fall.

“No one does St. Patrick’s Day like Chicago, so naturally Guinness already has a special place in our city’s history,” Alderman Walter Burnett Jr. said in Chicago’s 27th Ward. “Now we can make it a little more official with the Guinness Chicago Taproom, which will help further liven up our already vibrant West Loop neighborhood and create new jobs in the area. “

Guinness has opened its first brewing facility and first brewhouse in the United States in Baltimore, where it has attracted over 900,000 visitors since opening in 2018. The Chicago site will have a 10 BBL brewing system. to make beers in small batches, some of which are only available in Chicago. .

There will be a restaurant, outdoor patio, an exhibition of works by local artists and Guinness merchandise for sale.

“For years we have viewed Guinness as an integral part of so many experiences in bars and restaurants, around the world and especially here in Chicago,” said Sam Toia, president of the Illinois Restaurant Association. “We are delighted that there is now a place where Chicagoans can enjoy the full Guinness experience, while continuing to strengthen the rich fabric of Chicago’s thriving hotel community.”

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