Suttona Capital announces its first two investments

NEW YORK–(COMMERCIAL THREAD) – Suttona Capital (“Suttona” or “the Company”), the first female-led, women-focused growth capital investor to undertake $ 25 million to $ 100 million growth financings, announced its two first investments. Suttona is pleased to have participated in recent fundraisers for Havenly, the largest online interior design service that has become the destination of choice for those looking to create a home they love, and Daily Harvest, a subscription service offering premium, healthy, easy-to-make superfoods right in customers’ freezers.

Suttona was founded by industry veteran Amy Wildstein and draws on the track record and investment portfolio of Springboard Growth Capital (“SGC”) to provide growth stage funding and a true partnership to women leaders. mission-oriented, consumer-oriented businesses. Suttona’s flexible fundraising approach and unique fund-less model allows the company to participate meaningfully in larger fundraising rounds, while creating an option for its investors. With initial investments in the critically important growth phase, Suttona provides valuable support and access to its vast network of female leaders, helping portfolio companies diversify their management teams and boards.

“Havenly and Daily Harvest are mission-driven brands that align with Suttona’s strategy and have quickly become a category definition, ”said Amy Wildstein, Founder and Managing Partner of Suttona. “With the continued acceleration of e-commerce, both companies are extremely well positioned to continue to innovate, evolve and lead their industries. We are proud to support Lee Mayer and Rachel Drori, the visionary Founders and CEOs of Havenly and Daily Harvest, respectively, and their teams through their next exciting new chapters of growth. ”

In addition to these two investments, Ms. Wildstein oversees an attractive portfolio of historic investments made by SGC, including: Aquis, Fleur du Mal, Hint, ClassPass and TheRealReal.

Ms Wildstein added: “Suttona seeks to invest in brands positioned to benefit from the support of a fund focused on women and where it aligns with their consumer’s values.

Suttona pursues growth phase investments, including Series B through Series E financings, with a focus on attractive brands, markets and technology services. The company’s thematic investment strategy seeks to capitalize on favorable macroeconomic winds, particularly in the areas of health and wellness, digitization and sustainability. Suttona focuses on mission-driven companies with strong environmental, social and governance (ESG) principles inherent in every brand’s DNA.

About Suttona Capital

Suttona Capital is the first women-led, women-focused growth capital investor to undertake growth stage financing and a true partnership for women leaders of mission-driven, consumer-facing businesses. Founded and led by industry veteran Amy Wildstein, Suttona uses a flexible fundraising approach and a unique fund-less model to invest in high-growth companies with the potential for market leadership and respectful business practices. the G. Through initial investments in Series B through E, Suttona serves as a strategic partner to its portfolio companies, providing active and valuable support to advance their missions, elevate women leaders and create iconic brands. To learn more, please visit:

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