Team CIBC raises over $ 2 million for the Canadian Cancer Society’s CIBC Run for the Cure while celebrating its 30th anniversary
TORONTO, October 4, 2021 / CNW / – CIBC (TSX: CM) (NYSE: CM) team members, clients, families and friends have once again mobilized in communities across Canada for the 30e Canadian Cancer Society Annual CIBC Run for the Cure.
“The CIBC team has come together with the Canadian Cancer Society and Canadians from coast to coast to coast around a common goal from the start,” said Laura Dottori-Attanasio, CIBC Group Head, Personal and Commercial Banking and Sponsor of the Executive Race. “Step by step with our friends at the Canadian Cancer Society, we have created a movement that brings together Canadians to support friends, family and loved ones living with breast cancer. And once again, the ingenuity and determination of Team CIBC has been evident in the creative fundraising to help change the future of breast cancer. “
To ensure that the beloved elements of Run Day are accessible, CIBC and the Canadian Cancer Society have once again developed another exciting virtual and physical experience. An updated app and avatar has been created to allow participants to create and customize their own virtual runner, fundraise to unlock rewards, and track their activity.
Accompanying the virtual elements, an energetic opening ceremony was broadcast live on YESTV, offering attendees from across the country the chance to witness performances by iconic Canadian artists, including Chantal Kreviazuk, Brett Kissel and Tynomi Banks, and testimonials from people touched by breast cancer. For 25 years, CIBC and the Canadian Cancer Society have worked together to bring people together, which has enabled Canadians affected by breast cancer to receive life-changing support.
“Together with our dedicated and visionary partner CIBC, we have created a national movement that has transformed the breast cancer landscape into Canada, allowing new discoveries and a better understanding of the disease ”, states Andrea Seale, CEO, Canadian Cancer Society. “Long-standing partnerships like this are rare and we are grateful that, since joining us in 1997, CIBC has provided unwavering support to those affected by breast cancer.
As title sponsor of the Canadian Cancer Society’s CIBC Run for the Cure for 25 years, Team CIBC has raised over $ 58 million for breast cancer research, treatment, education and support programs.
This year’s Run follows the recent unveiling of CIBC’s new, modernized brand and illustrates the bank’s renewed goal of making customer and community ambitions a reality.
About the Canadian Cancer Society
The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for everyone touched by cancer, coast to coast and for all types of cancer. As the voice of Canadians who care about cancer, we work with governments to establish health policies to prevent cancer and better support people living with the disease. No other organization is doing all we do to improve the lives of today and change the future of cancer forever. Visit cancer.ca for more information.
CIBC is a leading financial institution in North America with 10 million personal, corporate, public sector and institutional clients. CIBC and its team are committed to coming together to help people and communities achieve their ambitions. In 2020, CIBC and its team invested $ 75 million in community organizations through Canada and the United States. Ongoing press releases and more information about CIBC are available at www.cibc.com/en/about-cibc/media-centre.html.
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