Udit Ghosh helps businesses triple their growth with his personal branding techniques Your personal brand is synonymous with your business, that’s why you need to grow your brand to stand out.
What image does the word “brand” conjure up in your mind? It could be Apple, Nike or Coca-Cola. How long will your list go on before your name pops up? Yes exactly! You might not realize it, but companies that provide products and services, or celebrities like Oprah Winfrey, aren’t the only brands today. It’s also you. Every person these days has a skill that someone needs and can be paid for. It’s time to capitalize on it by building your brand.
The question now is: what exactly is a personal brand? Your personal brand is all about you. Just as a company’s brand includes its products or services, logo, slogans, color scheme, name, mission, vision and voice, your personal brand encompasses your name, your image, the statement that defines you, your competitive advantage, your products/services, your personal qualities, and your audience. However, a personal brand is more than just tangible and visual attributes. It focuses more on the emotions, ideas, and perceptions people have of you.
A personal brand is not just marketing jargon, but a tool that can be used to grow your business. The co-founder of Tick Tigers, Udit Ghoshexplains how building your personal brand can help your business grow exponentially.
Why create a personal brand? A brand doesn’t grow simply by offering the lowest price or unparalleled customer service. Of course, these factors contribute to a strategic advantage. What really sets a brand apart, however, are the people who support it. People prefer to do business with people they know and like, says Udit. This is why it becomes crucial to build a personal brand.
Udit worked for several multinationals and large companies, OYO being his last employer, before starting his own company. He quit his job and started a B2B lead generation company, bringing leads to various businesses. Working with these companies, Udit found that many of them produced high quality work but were often underpaid because they lacked authority and personal branding, resulting in clients having little confidence in them. It further posed a challenge for businesses to attract new customers and charge a premium for their services. It was then that the idea of starting a digital marketing company that could help brands and individuals grow their businesses through social media and digital transformation came to him.
The main purpose of creating a personal brand, according to Udit, is to ensure that your target audience perceives you as you intend and to avoid someone else creating a persona for you. Udit has helped over a hundred digital entrepreneurs worldwide build a personal brand, resulting in business growth and a three-fold increase in revenue.
How can your personal brand help your business grow? Udit explains that when you start building your personal brand, you start positioning yourself as an expert in your field. The main point to remember is that you need to establish yourself in a way that makes you recognizable. By developing content that shares your ideas and expertise or innovative techniques that have never been talked about, you easily stand out.
Having an online presence and consistently expressing your genuine opinions helps the right customers find you. Personal branding also allows you to make real connections, which also leads your customers to recommend you to others. Udit believes that your brand is at the heart of your business and can help build your authenticity and credibility.
To finish, Audit believes that just as Rome wasn’t built in a day, building a strong personal brand also takes constant effort. But once you have built a credible and trustworthy brand, you will surely grow your business!